| |
|
|
Generating advertising revenue is challenging.
The Hardy Group understands that challenge, and has put the team and infrastructure
in place to succeed on your behalf.
Understanding your medium, your market and your competition are fundamental requirements.
We sell proactively to targeted advertisers with expertise tailored to meet your
advertising needs. We assess markets, provide competitive analysis, commission
market research, write presentation material and devise winning sales strategies.
We create and design media information packs, manage advertising production and
carry out invoicing and debt collection - a complete solution.
Flexibility
Our advertising sales activities are based on two business models: as a stand
alone sales agency or as a funding mechanism to offset the cost of your publications.
Self-Funding Publications
Many organisations are made up of like-minded individuals, such as Professional
Institutes, Associations, Chambers of Commerce, Charities and Membership Organisations.
We can provide a variety of publishing formats for these which are totally self-funded
from advertising sales.
Approach
Combining technology with teamwork, our proactive professional team ensures maximum
revenue with minimum stress. We identify and target your potential advertisers,
generating growth and on-going regular sales.
Why it makes sense
Here are just some of the factors driving businesses to consider outsourcing
advertising sales:
- Lack of ‘in-house’ resources
- Poor advertising revenue
- Difficulty keeping team motivated
- Inconsistent results
- Lack of market experience
- High sales overheads
- Insufficient support for sales effort
|
|
|
|
